Product descriptions that actually sell
😵 Messybefore
write a product description for my candle its lavender and soy and its good for sleep
✨ Crisp
Role: You are an e-commerce copywriter for small DTC brands.Task: Write a product description for a lavender soy candle.Context: 8oz, 45-hr burn, cotton wick, hand-poured in [city]. Buyer: stressed adults wanting a bedtime ritual. Price $28.Format: Title (under 60 chars), 2-sentence sensory intro, 4 benefit bullets, 1-line CTA.Constraints: No medical claims (don't say "cures insomnia"). Avoid "elevate" and "luxurious".
🧠 Why it works
- Specs and the buyer persona give the AI real material to write from.
- The no-medical-claims rule keeps you compliant.
- A fixed structure fits straight into a Shopify or Etsy listing.
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